What Does Fielo Do?

Fielo is the #1 incentive automation solution built on the Force.com platform. We help you create and optimize innovative incentive programs that drive better performance from channel partners, resellers and customers.

With Fielo, you can:

• Design, execute and improve upon incentive and loyalty programs
• Incentivize and reward customers and partners with a dynamic and personalized program experience
• Model programs according to changing customer behaviors
• Drive customer engagement, brand loyalty and sales performance

How We Do It

We offer comprehensive tools to help you build an incentive or loyalty program that tends to the unique needs of your business, partners and customers. Let's walk through some key building blocks of Fielo.

Programs

A program is where you cultivate your community of members and the universe of incentives you want to offer them. Think of each program as a walled garden where all the magic occurs!

Incentives

Incentives represent rules-based activities that members must carry out in order to get rewarded. Incentivize nearly any object in Salesforce, including our ready-to-go apps.

– Example: "Buy 20 canisters of paint by June 30^th and earn a 10% discount on your next purchase."
– Example: "Earn 500 points every time you complete a course in our Learning Center."

Rewards

Rewards are items, coupons or experiences that members can purchase with their points or win instantly.

– Examples: Branded merch, VIP passes, purchase discount vouchers

Portal

Your portal is where members access their programs to see how they can engage and earn rewards. Use our flexible Lightning Components for Community Cloud or leverage our APIs to build incentivization into your site or app.

Messaging

Keep your members engaged by letting them know about the latest incentives and updating them on their program status.

– Example: Send out a campaign to all of your members on the West Coast telling them about the new regional sales promotion.
– Example: Trigger a transactional email whenever a member wins an instant reward to say congrats and provide next steps.

Analytics

Stay on top of your program's success via KPI-centric reports and dashboards.

– Example: Be sure you're meeting your minimum participation KPI for Active Members per Month.
– Example: Drill down to see how many points are being awarded by each of your incentives.