Overview
Fielo's Incentive Automation System drives your customers and partners to buy or sell more, stay with your brand longer, and invest in your success.
Powered by our robust rules engine, IAS allows you to create and manage incentives that are unique to your organization. Leveraging behavior targeting, game mechanics and flexible rewarding schemes, IAS helps you engage, enable, and motivate your members for lasting outcomes.
Incentive Automation
Program Management
Programs are the core of IAS. In a program, you cultivate and manage the community of members that you wish to incentivize, as well as the incentives, messaging and analytics that keep your loyalty strategy on track.
Design a tier hierarchy based on member data. IAS supports multiple levels, such as silver, gold, and platinum.
Use different kinds of non-monetary point types, such as points, miles and tokens, to award your members in a brand-friendly way. In addition, you can implement more than one point type in a single program to foster engagement on multiple fronts.
Point Expiration
Schedule program points to expire in bulk or on a rolling basis.
Create new programs based on pre-configured templates or create your own custom templates to save work in the future.
Member Data
IAS aggregates all of the data on your members in order to serve them customized experiences and provide you with meaningful insights.
Member Activities
With IAS, you can capture a 360° view on how members interact with your program at an individual level. These activities can be sales volume, purchasing patterns, forum participation—really any data point trackable in Salesforce.
Segments customize how your members experience your program and can be applied to your incentives, rewards, content and more. Segment your members any way you like: group them using demographic and behavioral data, define segments on a member-by-member basis, or use our segmentation engine to define complex conditions based on any member-related data.
Define a membership model that accounts for common business relationships among owners, managers, employees and independent contractors.
Rules Engine
Fielo's Rules Engine tracks and rewards the behaviors you want to see from your members. You can incentivize actions via any Salesforce object, including standard (e.g. Opportunity, Lead, Order) and custom objects.
Drive your members to perform targeted actions. In exchange, award points, rewards and/or badges each time they do it.
Keep It Going
Encourage your members to carry out a set of activities in a certain order, time frame and/or quantity and reward them for completing the challenge via points, rewards and/or badges.
Gamification
IAS brings gaming mechanics into incentive and loyalty programs, tapping into members' desire for competition, achievement, status and recognition. You can set up complex challenges centered around discrete missions.
Challenges and Missions
Get your members moving toward a common goal, either competitively or collaboratively. Challenges and missions give your members a reason for engage and interact with one another, as well as educate them about what is possible with your brand. Reward members for finishing first, for achieving the highest score, or any number of other performance metrics.
Dynamic Goal Setting
Define fixed objectives for your members to achieve, or have them compete among one another to finish on top.
Flexible Enrollment
Manually enroll members to participate in different challenges, allow them to join on their own, or use automatic subscription to get members involved as soon as they start performing a targeted behavior.
Leaderboards
List participants by score or time-to-completion to foster friendly competition.
Use ultra-flexible rewarding tables to reward participants according to their level of engagement. For each reward level, choose from any combination of points, instant rewards and badges.
Updated about 1 year ago